Design Anthropology

Artistic research by tina lenz

  • Home
  • Design Anthropology
  • Artistic Research
  • Tina Lenz
  • CV
  • Contact
  • NederlandsNederlands

Ritual money as Message

Sep, 5, 2016Posted in Anthropology, Human Universal, Rituelen, Social Design, Tina Lenz

Messaging app WeChat used the gift tradition of the red envelope – Hongbao – transforming the Asian ritual into gaming mechanics to create a new form of social payment. Due to this cultural heritage Red Packets became successful in getting people to adopt mobile payments on their messaging platform.

1-1502201R6322471455426139674_785

Share: Twitter Facebook Google+
  • Tina Lenz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Design Anthropology
  • Artistic Research
  • Tina Lenz
  • CV
  • Contact