The Whole Earth Catalog

An American magazine and product catalog published by Steward Brand between 1968 and 1972, and once again in 1998. The editorial focus was onself-sufficiency, ecology, alternative education, DIY and featured the slogan ‘access to tools’. The title Whole Earth Catalog came from a previous project by Steward Brand. In 1966, he initiated a public campaign to have NASA release the satellite photo of the sphere of Earth as seen from space, the first image of the ‘Whole Earth’. He thought the image might be a powerful symbol, evoking a sense of shared destiny and adaptive strategies from people.